Ebook: Free Prize Inside

How to find the Â"soft innovationÂ" that will make your product, service, school, church, or career worth talking about

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth GodinÂ's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply donÂ't work anymore. The best way to sell anything these days is through word of mouth—and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. ItÂ's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business...