Ebook: Why Should Anyone Be Led by You?: What It Takes To Be An Authentic Leader

Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader-one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers' hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond ef.