Ebook: Millennials with kids marketing to this powerful and surprisingly different generation of parents
Author: Fromm Jeff, Vidler Marissa
- Tags: Eltern, Generation Y, Marketing, Millennial generation, Parents, Target marketing, target marketing, Verbraucher, Young adult consumers--Attitudes, Zielgruppe, Young adult consumers -- Attitudes
- Year: 2015
- Publisher: AMACOM American Management Association
- City: New York;NY
- Language: English
- pdf
ForewordAcknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
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