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cover of the book The Patrón way: from fantasy to fortune, lessons on taking any business from idea to iconic brand: the untold inside story of the world's most successful tequila

Ebook: The Patrón way: from fantasy to fortune, lessons on taking any business from idea to iconic brand: the untold inside story of the world's most successful tequila

Author: Edelstein Ilana

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06.02.2024
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Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- A rude awakening -- Loose ends -- Patrón today.
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