Ebook: Selling to Win

Praise for Selling to Win; Contents; Foreword; About the author; Preface; Introduction; How to get maximum results from this book; 01 Selling in perspective; The classic presentation; 'No no conditioning'; What not to do when the customer says 'No'; What are bad salespeople like?; How to get a customer to say 'Yes'; How do I become a professional?; What do sales professionals do?; 02 Planning to win; The six cylinders of professional selling; What do you look like?; Organization tactics; Keeping good records; 03 The vital ingredient; 1 It's desire, not ability, that determines success.;Richard Denny is the ""godfather of salesmanship"" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques into action. This 25th anniversary edition of Selling to Win has been fully revised and updated and is packed with even more unbeatable sales tips. You'll find tried and tested advice on how to:? get a sale when you are not the cheapest;? beat.