Ebook: Everyday reading: poetry and popular culture in modern America

Introduction: poetry and popular culture -- Saving poetry -- Invisible audiences -- The business of rhyming -- The spin doctor -- Popular poetry and the program era -- Epilogue: In memoriam.;Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers in different and complex ways. Capturing American poetry's truly diverse forms and appeal, Chasar shows how the genre helped set the stage?before television, rock mu.sic, vid.