Ebook: Brands that rock: what the music industry can teach marketers about customer loyalty
Author: Blackwell Roger D., Stephan Tina
- Tags: Musicians--Marketing, Popular music--Economic aspects, Music trade, Musicians -- Marketing, Popular music -- Economic aspects
- Year: 2003
- Publisher: John Wiley & Sons
- City: Hoboken;NJ
- Language: English
- pdf
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding.
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