Ebook: Redskins: insult and brand
Author: King C. Richard
- Tags: Anglais (Langue)--États-Unis--Argot, Branding (Marketing), English language--Slang, English language--United States--Slang, Indians of North America--Ethnic identity, Indians of North America--Social conditions, Invective, Invective--United States, Invectives--États-Unis, Names, Racism in language, Racisme dans le langage, Stéréotypes--États-Unis, Stereotypes (Social psychology), Stereotypes (Social psychology)--United States, Stratégie de marque, Government publication, Ressources Internet, Washington Redskins (
- Year: 2016
- Publisher: University of Nebraska Press
- City: United States
- Language: English
- epub
Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.;"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.
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