Ebook: We want fish sticks: the bizarre and infamous rebranding of the New York Islanders
Author: National Hockey League, Hirshon Nicholas
- Tags: GAMES--Gambling--Sports, SPORTS & RECREATION--Business Aspects, SPORTS & RECREATION--Essays, SPORTS & RECREATION--History, SPORTS & RECREATION--Reference, Stanley Cup (Hockey)--History--20th century, TRAVEL--Special Interest--Sports, History, Biography, Government publication, Electronic books, New York Islanders (Hockey team) -- History, National Hockey League -- History -- 20th century, Stanley Cup (Hockey) -- History -- 20th century, GAMES -- Gambling -- Sports, SPORTS & RECREATION -- Business Aspects, SPORT
- Year: 2018
- Publisher: University of Nebraska Press
- City: Lincoln
- Language: English
- pdf
Foreword / by Éric Fichaud -- Acknowledgments -- Introduction -- 1. Birth of a brand -- 2. A frozen-dinner franchise -- 3. The Baymen and the Bruin -- 4. New team, dashed dream -- 5. Dead in the water -- 6. Spano for president -- 7. From savior to devil -- Epilogue.
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