Ebook: The googlization of everything: (and why we should worry)

Cover; Contents; Preface; Introduction: The Gospel of Google; 1. Render unto Caesar: How Google Came to Rule the Web; 2. Google's Ways and Means: Faith in Aptitude and Technology; 3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism; 4. The Googlization of the World: Prospects for a Global Public Sphere; 5. The Googlization of Knowledge: The Future of Books; 6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge; Conclusion: The Human Knowledge Project; Acknowledgments; Notes; Index.;In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--And its much-quoted motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-