Ebook: Googled: the end of the world as we know it
Author: Auletta Ken
- Tags: Popular Culture, SOCIAL SCIENCE, Web search engines--United States--History, Internet industry--United States, Web search engines, Internet industry, Internet searching, History, Electronic books, Google (Firm), Internet industry -- United States, Web search engines -- United States -- History, United States
- Series: Non-fiction 1
- Year: 2010
- Publisher: Virgin Books Limited
- City: New York;United States
- Language: English
- mobi
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.;A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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