Ebook: Principles of Marketing: A Value-Based Approach
Author: Ayantunji Gbadamosi, Sonny Nwankwo, Ian Bathgate
- Year: 2013
- Publisher: Palgrave Macmillan
- Language: English
- pdf
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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