Ebook: ISOTYPE [International Picture Language (1936) / Basic by Isotype (1937) / Modern Man in the Making (1939)]

[Google Translate of Amazon.co.jp]

ISOTYPE [isotype] is a visualization (= pictogram) system that connects events and meanings. Along with the multifaceted activities of Otto Neurath, a developer, which influences the development of visual communication in all fields, and remains a name in the history of design as a banner of infographics, this is the publication of his aspirations. It was never translated into Japanese. Neurath worked for the systemization and dissemination of pictorial education and notices for an internationalized society against the backdrop of immigrants and nationalism during the war. What was the role of science and design "for the individual" in the transnational world he dreamed of? After 80 years, we will shed light on the fundamental and magnificent efforts that lead to the issues of globalism still being questioned and the universal communication tools that are being tackled.

* This is the first copy of the original Japanese version of the book, including the complete picture of "Modern Man in the Making" (1939) in "International Picture Language" (1936) and "Basic by Isotype" (1937). is.

Structure of this document

"International Picture Language"
A book series edited by CK Ogden, a language psychologist and inventor of basic English, "Psyche Miniatures" series No. 83. 152 x 100 mm, a small hardcover book that is a little smaller than this book. Published in 1936. In the Isotype overview, explanations about the rules are manifested. The original book is written in basic English, and the meaning of the word must be interpreted according to the context. For example, "picture" is translated into a picture, a figure, a picture, a chart, and so on. The isotype pictogram, which is usually called "symbol", has the word "sign" and is called "pictogram". The "education" and "teacher" that appear frequently are not limited to school education and their teachers, but I would like you to read them in a broader learning environment. The original is also printed in two colors, red and black, just like this one.

"Basic by Isotype"
No. 85 of the series series similar to "International Picture Language". Same binding and binding. Published in 1937. It seems that it was delayed for some reason because it was planned to be released at the same time as the previous book. The content is a dictionary with basic English pictures, but please imagine yourself not understanding English at all and look at the page. It will be clear that the isotype is a metalanguage. The need for a meta-language to speak of a language is one of the things the Vienna School has derived from Wittgenstein's Theory of Logical Philosophy. You can get a glimpse of part of Neurat's philosophy that reads the distinction of “speak / show” as the relationship of “word / self / world”.
In "International ~", this is explained by the expression "auxiliary language". One of the attractions of this book is that you can simply enjoy it as a picture.

"Modern Man in the Making" In
1939, Alfred A. Knopf of New York published English versions in the US and UK. The following year, a Dutch version was published, followed by a Swedish version and a reduced version of the Japanese version. The word "modern man" has more meaning than just a "modern person", it represents more than just an era. Neurat tried to reveal the existence of his contemporary "modern man" by drawing history and the present as facts. This work is the last work co-produced by Neurat, Marie Landemeister, and Gerd Arunz.