Ebook: Consumer Behavior: Buying, Having, and Being
Author: Michael R. Solomon
- Genre: Business // Marketing
- Tags: Marketing Consumer Behavior
- Year: 2009
- Publisher: Pearson Education
- City: New Delhi
- Edition: 8
- Language: English
- pdf
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html
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