Ebook: The open innovation marketplace : creating value in the challenge driven enterprise

This Element is an excerpt from The Open
Innovation Marketplace: Creating Value in the Challenge Driven
Enterprise (9780132311830) by Alpheus Bingham and Dwayne
Spradlin. Available in print and digital formats.

Use the long tail concept to
find high-value innovation and expertise where you never expected
it.

The Long Tail concept has found applications
in marketing, inventory, and beyond. We invoke it to illustrate
observations broadly applicable to innovation and to expertise in
general. Though Im not an expert plumber, I
do know more than many people; and others know more than me,
but may still not quite be experts. These definitions
are continuous: no bright boundary line exists