Ebook: International marketing and export management
- Tags: Export marketing -- Management., BUSINESS & ECONOMICS -- Industrial Management., BUSINESS & ECONOMICS -- Management., BUSINESS & ECONOMICS -- Management Science., BUSINESS & ECONOMICS -- Organizational Behavior.
- Year: 2016
- Publisher: Pearson
- Edition: 8
- Language: English
- pdf
International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have Read more...
Abstract: International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries i