Ebook: 10 Principles of Modern Marketing
Author: Kevin Lane Keller & Ann Lewnes
- Year: 2019
- Publisher: MIT Sloan Management Review
- Edition: 1st edition
- Language: English
- epub
Mastering technology is not the only criteria for success in the modern marketing era - the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.
Abstract: Mastering technology is not the only criteria for success in the modern marketing era - the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches