Ebook: Contemplating corporate marketing, identity and communication
Author: Balmer John M. T., Podnar Klement
- Tags: Corporate culture -- Congresses., Corporate image -- Congresses., Communication in organizations -- Congresses., Marketing -- Management -- Congresses., Branding (Marketing) -- Congresses., BUSINESS & ECONOMICS -- Industrial Management., BUSINESS & ECONOMICS -- Management., BUSINESS & ECONOMICS -- Management Science., BUSINESS & ECONOMICS -- Organizational Behavior., Branding (Marketing), Communication in organizations., Corporate culture., Corporate image., Marketing -- Management.
- Year: 2010
- Publisher: Routledge
- Language: English
- pdf
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a Read more...
Abstract: Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate abo