Ebook: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Author: Müller Georg, Nagle Thomas T.
- Tags: Pricing, Marketing -- Decision making, Precios Estrategias de, Mercadeo -- Toma de decisiones
- Year: 2018
- Publisher: Routledge
- City: New York
- Edition: 6th ed.
- Language: English
- pdf
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a Read more...