Ebook: Marketing Your Service Business
Author: Ian Ruskin-Brown
- Genre: Business
- Year: 2006
- Publisher: Thorogood Publishing
- Language: English
- pdf
Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.
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