Ebook: Kicksology: The Hype, Science, Culture & Cool of Running Shoes

"Kicksology is your all-access pass into every runner's favorite obsession: shoes. Author Brian Metzler, a longtime sports journalist and veteran running shoe wear- tester, reviewer and connoisseur, takes readers deep inside the $10 billion dollar running shoe industry, with a behind-the-curtain look at what makes iconic running shoe brands tick; a shoe's birth from inspiration to innovation to shelf; how small, innovative ideas have evolved into mega-trends; inside domestic and overseas shoe factories where products are built; alongside scientists in the lab who test shoe science; and, of course, a discussion of the controversial relationship between running shoes and injury"