Ebook: Balancing Green

An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.

The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes — from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia — navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.

Sheffi, author of the widely read The Resilient Enterprise, argues that business executives' personal opinions on environmental sustainability are...