Online Library TheLib.net » Culture and Commerce: The Value of Entrepreneurship in Creative Industries
cover of the book Culture and Commerce: The Value of Entrepreneurship in Creative Industries

Ebook: Culture and Commerce: The Value of Entrepreneurship in Creative Industries

Author: Mukti Khaire

00
30.01.2024
0
0
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production,Culture and Commercedetails the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like The Sundance Institute and Def Jam illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Download the book Culture and Commerce: The Value of Entrepreneurship in Creative Industries for free or read online
Read Download
Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen