Ebook: Culture and commerce : the value of entrepreneurship in creative industries
Author: Khaire Mukti
- Tags: Cultural industries, Entrepreneurship, Arts -- Economic aspects, Arts -- Marketing
- Year: 2018
- Publisher: Stanford Business Books
- Language: English
- epub
Highlighting the roles and functions of three essential players - creators, producers, and intermediaries - this text leads readers to better understand the nature of creative industries and the impact that they have on business and culture.