Ebook: The seven keys to managing strategic accounts
Author: Sherman Sallie, Sperry Joseph, Reese Sam
- Tags: Selling, Key accounts, Marketing, Key accounts, Strategic planning, Key account management, Marketing, Key accounts, Selling, Key accounts, Strategic planning
- Year: 2003
- Publisher: McGraw-Hill
- City: New York
- Language: English
- pdf
Through case examples gathered from the authors' experiences in helping organizations manage their most critical business relationships, this title points out the keys in designing and implementing a strategic account management programme.
Abstract:
Contains top-to-bottom techniques for keeping customers happy. This book offers practices and examples of how to manage key interactions and relationships using strategic accounts for greater Read more...
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