Ebook: The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

Review

""A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing. Tom Monahan, President, Before & After, and author of The Do-it-Yourself Lobotomy

It is said that great clients get great work, but it doesnt magically happen! Without great account people daily bridging the gap between client and agency demands, its virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration! Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express

With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomons advice is guaranteed to help. Joanne Davis, Joanne Davis Consulting

As a career-long client, Ive been on a continuous search for the ideal agency account person. Robert Solomonand students of his textwould clearly fit the bill. CMOs want insights, partnership, creative team leadership and results. The Art of Client Service teaches how to deliver them all. Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF

This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timelessand Robert has captured its essence. Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA

In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirrorto learn lessons, and strive for greatness in the craft of managing client relationships. Sarah Fay, President, Isobar U.S.

Product Description

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients.With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

• Know when to look it up; know when to make it up. (#7)
• What happens when I screw up? (#51)
• Respect what it takes to do great creative. (#19)
• In a high-tech world, be low-tech (#46)
• Be brief, be bright, be gone. (#31)
• How to write a letter of proposal (#44)
• The Zen of PowerPoint. (#45)

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.