Ebook: Value-based marketing for bottom-line success: 5 steps to creating customer value
Author: DeBonis J. Nicholas, Balinski Eric W., Allen Phil
- Tags: Consumer satisfaction, Customer services, Management, Marketing, Management, BUSINESS & ECONOMICS, Marketing, General, BUSINESS & ECONOMICS, Distribution
- Year: 2003
- Publisher: McGraw-Hill
- City: New York
- Language: English
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