Ebook: The smarter screen: surprising ways to influence and improve online behavior
Author: Benartzi Shlomo, Lehrer Jonah
- Tags: Decision making, Consumer behavior, Internet, Neuroeconomics
- Year: 2015
- Publisher: Penguin Publishing Group
- Language: English
- epub
The Smarter Screen, For example: You're more likely to add bacon to your pizza if you order online. If you read this book on a screen, you're less likely to remember its content. You might buy an item just because it's located in a screen hot spot, even if betteroptions are available. If you shop using a touch screen, you'll probably overvalue the product you're considering. You're more likely to remember a Read more...
Abstract: -- The Smarter Screen, For example: You're more likely to add bacon to your pizza if you order online. If you read this book on a screen, you're less likely to remember its content. You might buy an item just because it's located in a screen hot spot, even if betteroptions are available. If you shop using a touch screen, you'll probably overvalue the product you're considering. You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. From the Hardcover edition