Ebook: Rural tourism and enterprise: management, marketing and sustainability
Author: Oriade Ade, Robinson Peter
- Tags: Rural tourism, Rural tourism, Marketing, Sustainable tourism, Fremdenverkehrspolitik, Ländlicher Raum, Nachhaltigkeit, Tourismus, Vermarktung, Geography
- Series: CABI tourism texts
- Year: 2017
- Publisher: Boston
- City: Rural tourism
- Language: English
- pdf
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
Abstract:
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, Read more...
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