Ebook: Magnetic Service: Secrets of Creating Passionately Devoted Customers

You want your small business to succeed? You need the secrets of customer service in a fast, easy read? This book is filled with "gold" at a bargain price.

After discovering this at the library, I bought it here and am re-reading it. The Bell's analogy of making your business into a magnet that "attracts" the right customers (and repels the wrong ones) is simple yet powerful. Highly recommended reading.