Ebook: Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Author: Roger Dooley
- Tags: Neuromarketing, Marketing, Psychological aspects, Advertising, Psychological aspects, Consumers, Psychology
- Series: Audio-Tech Business Book Summaries (Series)
- Year: 2014
- Publisher: Audio-Tech Business Book Summaries
- Edition: Abridged
- Language: English
- epub
Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to Read more...
Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems