Ebook: Solving problems with design thinking: 10 stories of what works
- Tags: Creative ability in business, Design, BUSINESS & ECONOMICS, Industrial Management, BUSINESS & ECONOMICS, Management, BUSINESS & ECONOMICS, Management Science, BUSINESS & ECONOMICS, Organizational Behavior, BUSINESS & ECONOMICS, Development, Business Development
- Series: Columbia Business School Publishing
- Year: 2013
- Publisher: Columbia Business School
- Language: English
- epub
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; Read more...
Abstract: Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design