Ebook: Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage.

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs.

This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

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Highly informative book highlighting the long history of CSR in the US (back to industrialists like Rockefeller). Back to the present, it states the various reasons why people keep arguing for enhanced corporate responsibility in the past years. It continues with the most relevant part for practice and theory: What can be done in CSR programs, what makes such CSR programs work or fail (individual decision-maker to industry traits). I can highly recommend this book to scholars, students, the interested public and to business practitioners.