Online Library TheLib.net » Internet Marketing: Integrating Online and Offline Strategies
cover of the book Internet Marketing: Integrating Online and Offline Strategies

Ebook: Internet Marketing: Integrating Online and Offline Strategies

00
30.01.2024
0
0
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Download the book Internet Marketing: Integrating Online and Offline Strategies for free or read online
Read Download
Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen