Ebook: The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Author: Erik Du Plessis
- Genre: Business // Marketing: Advertising
- Year: 2005
- Publisher: Kogan Page
- Edition: illustrated edition
- Language: English
- pdf
It says something about the mind when the most easily remembered things are advertising jingles. "The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising" is a psychological look at advertising and how people deal with it. An effective advertisement is one that stays with the viewer, and creating an advertisement that does such a thing requires understanding the mind. A scientific and psychological approach to the world of advertising, "The Advertised Mind" is required reading for psychology students and business majors.
Download the book The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)