Ebook: The McDonaldization of Society : Into the Digital Age
Author: George Ritzer
- Tags: McDonald’s Corporation, Social structure, Social structure -- United States, United States -- Social conditions -- 1980-, Management -- Social aspects -- United States, Fast food restaurants -- Social aspects -- United States, Rationalization (Psychology), Consumption (Economics) -- Social aspects, Electronic commerce -- Social aspects, Fast food restaurants -- Social aspects, Industrial management -- Social aspects, Management -- Social aspects, Social conditions, United States
- Year: 2019
- Publisher: SAGE
- City: Array
- Edition: Ninth edition.
- Language: English
- epub
George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens Read more...