Ebook: Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion
Author: Alex C. Parrish
- Tags: Persuasion (Rhetoric), Communication -- Psychological aspects, Rhetoric
- Series: Routledge studies in technical communication rhetoric and culture 19
- Year: 2015
- Publisher: Routledge
- Edition: First issued in paperback.
- Language: English
- epub
"Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By Read more...