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cover of the book Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion

Ebook: Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion

Author: Alex C. Parrish

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30.01.2024
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"Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By  Read more...
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