Ebook: Wine, Food, and Tourism Marketing
Author: C Michael Hall
- Genre: Business // Management
- Tags: Социально-культурный сервис и туризм, Ресторанно-гостиничный бизнес
- Series: Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing 3/4 2003 - Vol. 14
- Year: 2003
- Publisher: Haworth Hospitality Press
- City: Binghamton, NY
- Edition: 1
- Language: English
- pdf
I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.
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