Ebook: Digital Entrepreneurship in Sub-Saharan Africa: Challenges, Opportunities and Prospects
- Tags: Business and Management, Entrepreneurship, African Business, Innovation/Technology Management, Business Strategy/Leadership, Online Marketing/Social Media
- Series: Palgrave Studies of Entrepreneurship in Africa
- Year: 2019
- Publisher: Springer International Publishing
- Edition: 1st ed.
- Language: English
- pdf
This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.