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30.01.2024
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"Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we  Read more...

Abstract:
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a  Read more...
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