Ebook: Perspectives on Minority Influence
Author: Serge Moscovici
- Year: 2007
- Publisher: Cambridge University Press
- Edition: Hardcover
- Language: English
- pdf
Ten articles by leading researchers examine how a minority exerts influence on a majority and find the traditional view of influence as a process leading to conformity untenable. Copublished with the Maison des Sciences de l'Homme.
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