Online Library TheLib.net » Designing for Growth: A Design Thinking Tool Kit for Managers
cover of the book Designing for Growth: A Design Thinking Tool Kit for Managers

Ebook: Designing for Growth: A Design Thinking Tool Kit for Managers

00
30.01.2024
0
0
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Download the book Designing for Growth: A Design Thinking Tool Kit for Managers for free or read online
Read Download

Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen