Ebook: Global corporate strategy and trade policy
Author: Rugman Alan M., Verbeke Alain
- Tags: International business enterprises -- Management, Strategic planning, Commercial policy, BUSINESS & ECONOMICS -- Strategic Planning, BUSINESS & ECONOMICS -- International -- Economics, BUSINESS & ECONOMICS -- Commercial Policy
- Series: Routledge Library Editions: International Trade Policy 12
- Year: 2018
- Publisher: Routledge
- Language: English
- pdf
"At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted Read more...