Ebook: Marketing the Third Reich: Persuasion, Packaging and Propaganda
Author: Nicholas Jackson O’Shaughnessy
- Tags: Nazi propaganda, National socialism -- Germany -- History, Totalitarianism and art -- Germany -- History, National socialism, Nazi propaganda, Totalitarianism and art, Germany, Geschichte, Nationalsozialismus, Propaganda, Deutschland, Politische Kommunikation, Ideologie, Faschismus, Zeitgeschichte, Deutschland (bis 1945), Political marketing
- Series: Routledge Studies in Fascism and the Far Right
- Year: 2018
- Publisher: Routledge
- City: London, New York, Deutschland., Germany
- Language: English
- pdf
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public Read more...