Ebook: Marketing in Food, Hospitality, Tourism, and Food
Author: Richard Tresidde Craig Hirst
- Tags: Hospitality Travel & Tourism, Industries, Business & Money, Home Based, Small Business & Entrepreneurship, Business & Money, Business & Finance, Accounting, Banking, Business Communication, Business Development, Business Ethics, Business Law, Economics, Entrepreneurship, Finance, Human Resources, International Business, Investments & Securities, Management, Marketing, Real Estate, Sales, New Used & Rental Textbooks, Specialty Boutique
- Year: 2015
- Publisher: Goodfellow Publishers
- Edition: 2
- Language: English
- pdf
Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
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