Ebook: Exploring Public Relations: Global Strategic Communication
Author: Ralph Tench Liz Yeomans
- Tags: Global, Marketing, Marketing & Sales, Business & Money, Public Relations, Marketing & Sales, Business & Money, Marketing, Business & Finance, New Used & Rental Textbooks, Specialty Boutique
- Year: 2017
- Publisher: Pearson Education UK
- Edition: 4th New edition
- Language: English
- pdf
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
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