Ebook: Jobs to Be Done: A Roadmap for Customer-Centered Innovation
- Tags: Decision-Making & Problem Solving, Management & Leadership, Business & Money, Management, Management & Leadership, Business & Money, Research, Marketing, Marketing & Sales, Business & Money, Education & Reference, CPA Test, GMAT Test, Statistics, Business & Money, Customer Relations, Processes & Infrastructure, Business & Money, Research & Development, Processes & Infrastructure, Business & Money, Decision Making, Skills, Business & Money
- Year: 2016
- Publisher: AMACOM
- Edition: Special ed.
- Language: English
- epub
Successful innovation doesn't begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence.
The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:
Follow the...