Ebook: Digital type design for branding : designing letters from their source
Author: Boss Stephen
- Tags: CRAFTS & HOBBIES / Book Printing & Binding, DESIGN / Book, TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades, Graphic design (Typography), Branding (Marketing), Web Design., Design.
- Year: 2018
- Publisher: CRC Press
- City: Boca Raton, FL
- Language: English
- pdf
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their Read more...
Abstract: "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher