Ebook: Multimodal Discourse: The Modes and Media of Contemporary Communication
Author: Gunther Kress Theo van Leeuwen
- Tags: Communication, Words Language & Grammar, Reference, Linguistics, Words Language & Grammar, Reference, Communication & Media Studies, Social Sciences, Politics & Social Sciences, Linguistics, Humanities, New Used & Rental Textbooks, Specialty Boutique, Communications, Communication & Journalism, New Used & Rental Textbooks, Specialty Boutique
- Series: Hodder Arnold Publication
- Year: 2001
- Publisher: Bloomsbury Academic
- Edition: 1
- Language: English
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Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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