Ebook: Political Branding Strategies: Campaigning and Governing in Australian Politics
Author: Lorann Downer (auth.)
- Tags: Business Strategy/Leadership
- Series: Palgrave Studies in Political Marketing and Management
- Year: 2016
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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